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I salute the decision, but I wonder, is the fine big enough? I mean how much money did apple make with this behavior. If even after the fine they are net positi

I salute the decision, but I wonder, is the fine big enough? I mean how much money did apple make with this behavior. If even after the fine they are net positive, wouldn't they continue the same way?

piva00 3y ago
The fines are not to claw back damages, they are a deterrent for the company to stop the behaviour with the idea if they don't stop those fines will keep happening with increasing amounts.
madeofpalk 3y ago
The linked press release has a whole section explaining how get got to the fine https://ec.europa.eu/commission/presscorner/detail/en/ip_24_1161#_Hlk159859783 https://ec.europa.eu/commission/presscorner/detail/en/ip_24_... > In addition, the Commission decided to add to the basic amount of the fine an additional lump sum of €1.8 billion to ensure that the overall fine imposed on Apple is sufficiently deterrent. Such lump sum fine was necessary in this case because a significant part of the harm caused by the infringement consists of non-monetary harm, which cannot be properly accounted for under the revenue-based methodology as set out in the Commission's 2006 Guidelines on Fines.
- turquoisevar 3y ago
  Translation: even after switching the scope of the investigation multiple times during the tens years we investigated Apple because we couldn’t make anything stick, we still ended up with a joke of a case, so to really make sure we can continue our streak of our decisions being overturned by the EU courts, we decided to slap an additional “deterrence” fine on the basis of “fuck you, that’s why”
eigenspace 3y ago
It's 0.5% of Apple's global turnover. So it's not a gigantic sum, but it's also certainly not nothing to them. And the fines will continue and escalate in size if Apple does not move to comply. This is pretty comparable to a speeding ticket. E.g. if Apple was a person making $100,000 / year, this fine would be roughly equivalent to getting slapped with a $500 speeding ticket. Not a big dent in the total pool of income, but it still stings, and it is a deterrent to know that the next time you get caught speeding the fine will be even higher, and you could even lose your license if it happens too many times.
fransje26 3y ago
Well, it's a deterrent fine, giving a warning to other businesses tempted to do the same. Repeated offenders will not get off so lightly though.

piva00 3y ago

The fines are not to claw back damages, they are a deterrent for the company to stop the behaviour with the idea if they don't stop those fines will keep happening with increasing amounts.

madeofpalk 3y ago

The linked press release has a whole section explaining how get got to the fine https://ec.europa.eu/commission/presscorner/detail/en/ip_24_1161#_Hlk159859783 https://ec.europa.eu/commission/presscorner/detail/en/ip_24_... > In addition, the Commission decided to add to the basic amount of the fine an additional lump sum of €1.8 billion to ensure that the overall fine imposed on Apple is sufficiently deterrent. Such lump sum fine was necessary in this case because a significant part of the harm caused by the infringement consists of non-monetary harm, which cannot be properly accounted for under the revenue-based methodology as set out in the Commission's 2006 Guidelines on Fines.

turquoisevar 3y ago
Translation: even after switching the scope of the investigation multiple times during the tens years we investigated Apple because we couldn’t make anything stick, we still ended up with a joke of a case, so to really make sure we can continue our streak of our decisions being overturned by the EU courts, we decided to slap an additional “deterrence” fine on the basis of “fuck you, that’s why”

eigenspace 3y ago

It's 0.5% of Apple's global turnover. So it's not a gigantic sum, but it's also certainly not nothing to them. And the fines will continue and escalate in size if Apple does not move to comply. This is pretty comparable to a speeding ticket. E.g. if Apple was a person making $100,000 / year, this fine would be roughly equivalent to getting slapped with a $500 speeding ticket. Not a big dent in the total pool of income, but it still stings, and it is a deterrent to know that the next time you get caught speeding the fine will be even higher, and you could even lose your license if it happens too many times.

fransje26 3y ago

Well, it's a deterrent fine, giving a warning to other businesses tempted to do the same. Repeated offenders will not get off so lightly though.