> ...all new startups probably do need to include AI A more logical conclusion would be that significant market disruption is more likely to occur outside of t

> ...all new startups probably do need to include AI A more logical conclusion would be that significant market disruption is more likely to occur outside of the world of AI. I know its heresy to suggest that AI isn't the be-all and end-all of technical innovation but imagine for a moment that the incumbent's bet on AI actually ends up harming the long-term value proposition of their products. What if people get increasingly annoyed with impersonal and inauthentic interactions/content. What if the mass-adoption of generative AI pollutes consumer trust. It stands to reason that there's a huge potential in startups not focusing on AI. There's an increasing segment of users who would happily opt for "low-tech" options that solve a problem well. If the rules for disruption don't hold with AI tech, then the high-ground startups should be searching for is perhaps on a different hill. A perfect storm is possible since incumbents have gone all in on the same technology and strategy. When everyone's following the same playbook, strategic disruption could upend multiple incumbents at the same time. I think that's a much more exciting prospect than trying to go toe-to-toe with giants.