I agree with your point, and think it's also a complicated approach. The best way to put it could be that people having more knowledge of the world is better.

I agree with your point, and think it's also a complicated approach. The best way to put it could be that people having more knowledge of the world is better. For context, some people probably don't really have an image of how a heart is shaped. There was half of a joke about city kids who thought cows were purple because of the chocolate brand [0], and they probably never saw a cow in actual life nor really registered the colors in the books. And IMHO the best solution would be for them to see cows, and the pigs, and so many more animals everywhere. I kinda see the butterfly in the same way. The common icon being dead isn't great, but if we look at it as a symptom of a greater issue (I think we agree on this point) getting people to care more about butterflies in general would also solve the icon problem -- I'd actually want to see butterflies in the middle of cities. There would need so many things to change, but it would be for the better. Otherwise it becomes an endless battle as new icons are created everyday. [0] https://chocolatemarketaudit.wordpress.com/2018/10/26/the-story-of-a-purple-cow-milka/ https://chocolatemarketaudit.wordpress.com/2018/10/26/the-st... PS; this also reminds me of the wheelchair icon and the fight to have it rolling instead of static. And I was moved by the pitch for this idea, while also thinking "there's so few people in contact with wheelchair people in everyday life, will that message ever get a wide enough audience ?"