Apple was the antithesis of Commodore in those days: Aiming for the high-end market (post-Tramiel Commodore US tried that; the rest of Commodore focused on the

Apple was the antithesis of Commodore in those days: Aiming for the high-end market (post-Tramiel Commodore US tried that; the rest of Commodore focused on the low end, the Tramiel had from the start[1], with some exceptions - Commodore Germany did well in the business market - and the non-US subsidiaries sold far more Amigas that way), and focusing on far simpler hardware designs, and on selling into businesses and education. And they too just barely survived. To the point that there was widespread talk of bankruptcy for several years. And there was that infamous cash injection from Microsoft. There was also their brief flirtation with allowing clones. At the same time Commodore was management-dysfunction central in a way that Apple, even with the Jobs ouster and return, never was (Commodore did oust its founder too - the aforementioned Tramiel -, but he bought their arch-rival - Atari - and went into head-to-head competition in their most lucrative markets instead of eventually returning). [1] Tramiel's slogan in the early days of Commodore's entry into the home-computer market was "computers for the masses, not the classes".