I agree. The otherwise decent writing and interesting topic for the rest of the article was ruined by the breathless journalism hypewords at the beginning, and

I agree. The otherwise decent writing and interesting topic for the rest of the article was ruined by the breathless journalism hypewords at the beginning, and the insistent negative intonation throughout. I especially didn't like how the author lambasted Sebastian for wanting to expand his business past a regional boutique seller ("Rather than trying to blow the company up into another Krave-size winner, Sebastiani could have just … stopped.")