I don't think that's the type of dashboard the article is talking about. I think the article is talking about dashboards IN their product. Like their product is

I don't think that's the type of dashboard the article is talking about. I think the article is talking about dashboards IN their product. Like their product is about "help businesses do X" and the dashboard they are talking about is "let businesses using their product look at how much the product has helped them do X".