> having to order actual hardware, putting it into racks, hiring, training, retaining the people there to debug actual hardware issues when they arise, dealing

> having to order actual hardware, putting it into racks, hiring, training, retaining the people there to debug actual hardware issues when they arise, dealing with HVAC concerns, etc is a lot of complexity that's probably completely outside of your core business Vertical integration is a widely known and understood business strategy - running your own infrastructure will help you reclaim the cloud margins back for yourself. You can do it as a one man band or a huge multinational. I use hotels and other rental offerings, including the cloud. But I when it is advantageous to do so, I buy and own. Even though it comes with maintenance burdens.