4 ms·
developer and salesman: I miss the marketing guy from this story. (Or at least either the developer or the salesman should also wear the hat of a marketing guy.
by nadam 14y ago
developer and salesman: I miss the marketing guy from this story. (Or at least either the developer or the salesman should also wear the hat of a marketing guy.)
I think the rule of thumb is this: if you sell to the 'masses' you need great marketing, if you sell to only a few clients you need great sales.
I think of Steve Jobs more as a marketing guy than a salesman.
- corin_ 14y agoI agree with your rule of thumb except I look at it from another angle. Jobs was a salesman because while he sold to the masses, he did it on a 1-to-x level, it was about speeches, etc. He basically did what any salesman does, he just did it to huge audiences. Marketing is about pulling the strings to promote something, not being the guy who actually persuades people.
- arethuza 14y agoI personally don't view sales that way. For me sales is a narrowly defined role whose job is to close individual sales - so you can't really do it "to the masses".