Developer's need to stop thinking "If I build it they will come". Even the "dream" companies like Dropbox mentioned here had someone on that team who knew how

Developer's need to stop thinking "If I build it they will come". Even the "dream" companies like Dropbox mentioned here had someone on that team who knew how to sell even if they were working as a developer. Selling doesn't always mean knocking on doors sometimes it means figuring out how to make the first couple of deals with investors or working with a smart person who can help you develop a viral referral model etc. Thought experiment: Today think about all the physical items in your life and how they came to be in your life. Beside the people most of those items were sold to you by someone or you bought them because you saw marketing about them. Very few of them did you buy because you woke up one day and said "I have to fly to LAX and buy a Widget".. You had to know that Widget was there and realize you wanted it before you could take the first action.