That should point out that words matter and how they will be perceived matter. I don’t buy the narrative that Wendy’s wasn’t going to jack up prices during bus

That should point out that words matter and how they will be perceived matter. I don’t buy the narrative that Wendy’s wasn’t going to jack up prices during busy time. Happy hour is used to bring business in and make it busy. But at the end of the day, the CEO was an idiot for not realizing how this would be perceived even if the plan was to lower prices to drive in more business during slow times. People are right to associate surge prices with things like Uber