You have been downvoted for this but you are entirely correct. The differentiation in terminology is entirely a fiction created by marketing teams for these ki

You have been downvoted for this but you are entirely correct. The differentiation in terminology is entirely a fiction created by marketing teams for these kinds of tools. I'm saying this is someone that sees the benefit in this specific tool and desires to implement it for my team. There is no reason that tools like FiveTran couldn't handle the same things that tools like Census do. They just focused on a specific set of use cases, ignored other ones that were more of a paradigm shift. Then when teams created products that fill this void they referred to them as reverse ETL for entirely marketing reasons. It's an example of where enterprise software gatekeepers such as Gartner drive negative value by deliberately confusing the language to sell their magic quadrant reports to risk adverse executives at massive corporations.