> Customers can sometimes save money by shopping around. Alicia Pitorri switched insurance carriers after the cost of her family's auto policy jumped more than

> Customers can sometimes save money by shopping around. Alicia Pitorri switched insurance carriers after the cost of her family's auto policy jumped more than a thousand dollars. > "It was Liberty Mutual," she says with a rueful laugh. "We've since switched to State Farm since the renewal went up so much." Meanwhile, in State Farm headquarters, they're attributing the surge of new customer inquiries to the Superbowl ad.