You need to look at second order effects and how AI might intersect with other emerging technologies. There will be fundamental shifts that change market dynami

You need to look at second order effects and how AI might intersect with other emerging technologies. There will be fundamental shifts that change market dynamics, we just don’t know how they will happen yet. Incumbents have a strong belief in AI being transformational but since no one truly knows how those changes will be realized, so they are mostly all hedging their bets, investing in institutional knowledge and low-hanging fruit. They cannot generally afford to make a “big bet”. If you can develop a strong hypothesis about a non-obvious shift you can get ahead of the curve in a significant way on an emerging, or transforming market. Look for things that are valuable and/or expensive that might become a commodity. Look for technologies, business models and approaches that might be considered inferior or non-viable by incumbents, but that might experience synergies with an ai-powered future that changes the base assumptions.