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Do you honestly think that they're going to think to themselves "bah! the .com tld isn't secure! I should be looking for a .secure website!" I don't agree. I'

• coopdog 14y ago
  I agree, putting https on an ecommerce site actually does increase conversion. Even a silly ' this site is secure' increases conversion, so people do notice and care The problem is the classic tld one. With https you know it's the same domain, but who's to say chase.secure is run by the same people as chase.com? Both could own a trademark relating to the word chase, both have verified (and different) addresses, but they're not necessarily the same I know it ruins the tld extortion model, but I think for this to fly the .secure address should be linked to .com, so only the owner of the .com is eligible to buy the .secure and has been vetted as owning it Otherwise I'm pretty certain the consumer uncertainty of the tld issue will destroy all trust in the .secure brand. No one argues that https is less secure, but when people have their geek friends put caveats on the .secure domain that they don't quite understand, I think that consumers will eventually avoid it