This happens all the time and it's almost a British Christmas tradition for the media to run a few articles about some "Lapland experience" that turned out to b

This happens all the time and it's almost a British Christmas tradition for the media to run a few articles about some "Lapland experience" that turned out to be a fat guy in a Santa costume somewhere in a nondescript trading estate's warehouse. Cue crying children and outrages parents. Here I think the media are just going in a spin because AI is involved, even just to generate flyers, and AI articles go straight to the front page at the moment.