Strategically this was true a decade ago. Tactically/revenue-wise yes they'll make a lot on hybrids. Maximization of carbon impact of battery production would h

Strategically this was true a decade ago. Tactically/revenue-wise yes they'll make a lot on hybrids. Maximization of carbon impact of battery production would have been best with hybrids if the policy was properly aligned 20 years ago. Hybrids should have been heavily incented or outright required in the year 2000. With the prius and insight showing such gains ESPECIALLY in city driving, the DoT for every major market should have told car companies to get 90% of new consumer cars as hybrids, and given them 20 years for trucks and heavy equipment. But now, with the arrival of mass production sodium ion, hybrids are a legacy technology. Sure hybrids will have a role, but it is an inevitably diminishing one, just like ICEs. I don't believe Toyota is right about anything with BEVs. They missed the EV boat and strangely keep pushing hydrogen. It shows shocking inertia and dysfunction in their management, and it has for ten years now. Toyota likely has the size and resources to catch up. They can probably essentially buy a Chinese EV company or forge a really strong partnership to close the gap, but it will require management direction to become less muddled.