4 ms·
The wine (and also e.g. scotch) industry runs its core business on not-that-old product, on which it makes almost all of its money, and may keep a relatively ti
by PeterisP 3y ago
The wine (and also e.g. scotch) industry runs its core business on not-that-old product, on which it makes almost all of its money, and may keep a relatively tiny niche of really old stuff for sentimental (for the owner), PR or branding purposes. It doesn't work that way for commodities - a forestry or lumberyard selling a few really old oak logs doesn't help them charge a premium for their 20-year old lumber in a way that works for a winery or distillery.