If Toyota had released an EV 11 years ago like bmw and kept iterating on it then today they’d have several models with very competitive costs, likely significan

If Toyota had released an EV 11 years ago like bmw and kept iterating on it then today they’d have several models with very competitive costs, likely significantly cheaper than the model 3 but with far better build quality. Are they successful with their hybrid sales, yes, but had they invested in EVs then they would be successful in both EVs and Hybrids, selling both like hot cakes. I’d say their bet on hybrids was the conservative safe one that did okay except one inconvenient thing no one has mentioned yet. Their bet wasn’t hybrids alone as the future of cars. Their bet wasn’t on hybrids alone, their bet was on hybrids and hydrogen and it’s obvious the hydrogen cars are an unmitigated disaster. Had their strategy been hybrids and EV instead of hybrids and hydrogen, they would have two hugely successful next gen car lineups. Instead they have one doing well and one that is a disaster going nowhere. I mean honestly, imagine if they’d put even a fraction of their determination into EVs that they been focusing on the mirai. They’re so dedicated to making it happen that they’re nearly giving it away for free once the $15k of free fuel is factored in