> What isn't rare isn't valuable, and there's never been inflation as exponential as there is in today's digital property market. Why I recently put a post-it

> What isn't rare isn't valuable, and there's never been inflation as exponential as there is in today's digital property market. Why I recently put a post-it above my desk that says "think boutique, mofo." If you're indie/DIY, the only way to stand out moving forward will be rarity [1]. [1] "You don't want to be the best at what you do, you want to be the only one." - Jerry Garcia