Apple never announced a project to build a car. Nor did they announce the cancellation of a project to build a car. Reporters reported on internal communicatio

Apple never announced a project to build a car. Nor did they announce the cancellation of a project to build a car. Reporters reported on internal communications and noteworthy patterns in who was hired. Apple does not pre-announce products by more than 6-9 months, and only that in cases where developer support is needed at launch. More generally, Apple is notorious for having policies around new product secrecy that are vastly more elaborate than other tech companies. Using Microsoft and Meta as comps seems like a bad idea.