Am I understanding it right it's supposed to be pronounced "Kenobi" (1)? But they also say "the year of the knob is upon us" and it's got two knobs (weird for

Am I understanding it right it's supposed to be pronounced "Kenobi" (1)? But they also say "the year of the knob is upon us" and it's got two knobs (weird for keyboards) and took the domain "knob.design"? This all seems quite confusing lol