I don't think Apple TV+ has a fixed brand aesthetic for their sci-fi shows. They seem to currently be the streamer most focused on variety of aesthetics for sci

I don't think Apple TV+ has a fixed brand aesthetic for their sci-fi shows. They seem to currently be the streamer most focused on variety of aesthetics for sci-fi shows. The retro-future of "Hello Tommorrow" was very different from that of "For All Mankind'. "Foundation" seems very different yet again from both of those. I have a hard time comparing "Severance" to much anything else in TV. Even on the grim/dark/grimy side they've got shows like "See" and "Silo". At least in terms of sci-fi shows I don't think there is a single "sci-fi brand" they are cultivating, they seem to be buying whatever interesting stuff they come across regardless of aesthetic. So far as a sci-fi fan I've found their variety refreshing in contrast to some of the other streamers.