|If it ever came to market, an Apple car was likely to cost at least $100,000 and still generate razor-thin profit compared with smartphones and earbuds. I sim

|If it ever came to market, an Apple car was likely to cost at least $100,000 and still generate razor-thin profit compared with smartphones and earbuds. I simply dont get this point. i believe they tried to go with a traditional automaker to get over the traditional design issues and manufacturing issues, even with that, a $100000 car would be a lot harder to chew without a steering. I knew Tesaa went this way because , they didn't have the bank to break, but Apple had like $150 billion. even if they are just scratching the surface of ultra premium market, Did they tried to do all at once and failed? Cant they simply buy a EV maker (like rivian as munster suggested) and do what they do best?!