> The car project’s demise was a testament to the way Apple has struggled to develop new products in the years since Steve Jobs’s death in 2011. One failed pro

> The car project’s demise was a testament to the way Apple has struggled to develop new products in the years since Steve Jobs’s death in 2011. One failed product is a testament? I never really understood the Apple car, but I guess you'd consider it a high-risk, high-reward moonshot project. If that's how Apple saw it, then an unsuccessful outcome isn't even necessarily a failure since it's part of the strategy. In this case, being unsuccessful in developing an autonomous car wasn't the failure -- the road to that turned out to be much longer and bumpier than people thought at the time. The failure was probably in letting the project live too long after realizing the project vision wasn't going to be achievable in a reasonable timeframe. The pivoting wasn't the cause of the problems but a symptom. Those probably should have been recognized as death throes, and the project ended sooner.