3 ms·

It will not be produced by Apple the company. It is comissioned by Apple TV but will be produced by some tv production company. In any case, the “grittiness” a

It will not be produced by Apple the company. It is comissioned by Apple TV but will be produced by some tv production company. In any case, the “grittiness” and overall style is due to the director and creative team, not the company (although a company may specialize in certain genres). Of course Apple might comission a production targeting specific demographic.

keiferski 3y ago
But it’s still going to be featured prominently on Apple TV and so more-or-less needs to align with their brand.
- ethbr1 3y ago
  Do the new streaming platforms have a brand identity for original content? I'm hard pressed to enunciate what "a Netflix/Prime/Apple+/Paramount+/Hulu/etc show" is, distinct from the general content milieu.
  - keiferski 3y ago
    I think there is definitely a "Netflix look" and feel to their content, and this is backed up by industry pros. https://www.reddit.com/r/cinematography/comments/16precd/whats_the_real_reason_netflix_shows_all_look_the/ https://www.reddit.com/r/cinematography/comments/16precd/wha... Apple+ definitely gives me a feeling of, well-polished, minimal, adult but in a cerebral, not somatic, way. Which is why I don't think they're a great fit for the very chaotic, 80s maximalism that is the Sprawl series.
    - ethbr1 3y ago
      The key point from that thread is probably about set dressing: >> Unlike other traditional studios, Netflix does not store/warehouse set pieces. It all gets fire-sold at wrap. So at say, Paramount, a set designer can use elements from the last 25 years stored away with Paramount. Producers can pull elements from storage and slide chunks of the budget towards casting or other high production value. It certainly seemed like For All Mankind warehoused a significant chunk of set elements, but I assume it was no-question greenlit into subsequent seasons.
- WorldMaker 3y ago
  I don't think Apple TV+ has a fixed brand aesthetic for their sci-fi shows. They seem to currently be the streamer most focused on variety of aesthetics for sci-fi shows. The retro-future of "Hello Tommorrow" was very different from that of "For All Mankind'. "Foundation" seems very different yet again from both of those. I have a hard time comparing "Severance" to much anything else in TV. Even on the grim/dark/grimy side they've got shows like "See" and "Silo". At least in terms of sci-fi shows I don't think there is a single "sci-fi brand" they are cultivating, they seem to be buying whatever interesting stuff they come across regardless of aesthetic. So far as a sci-fi fan I've found their variety refreshing in contrast to some of the other streamers.

keiferski 3y ago

But it’s still going to be featured prominently on Apple TV and so more-or-less needs to align with their brand.

ethbr1 3y ago
Do the new streaming platforms have a brand identity for original content? I'm hard pressed to enunciate what "a Netflix/Prime/Apple+/Paramount+/Hulu/etc show" is, distinct from the general content milieu.
- keiferski 3y ago
  I think there is definitely a "Netflix look" and feel to their content, and this is backed up by industry pros. https://www.reddit.com/r/cinematography/comments/16precd/whats_the_real_reason_netflix_shows_all_look_the/ https://www.reddit.com/r/cinematography/comments/16precd/wha... Apple+ definitely gives me a feeling of, well-polished, minimal, adult but in a cerebral, not somatic, way. Which is why I don't think they're a great fit for the very chaotic, 80s maximalism that is the Sprawl series.
  - ethbr1 3y ago
    The key point from that thread is probably about set dressing: >> Unlike other traditional studios, Netflix does not store/warehouse set pieces. It all gets fire-sold at wrap. So at say, Paramount, a set designer can use elements from the last 25 years stored away with Paramount. Producers can pull elements from storage and slide chunks of the budget towards casting or other high production value. It certainly seemed like For All Mankind warehoused a significant chunk of set elements, but I assume it was no-question greenlit into subsequent seasons.
WorldMaker 3y ago
I don't think Apple TV+ has a fixed brand aesthetic for their sci-fi shows. They seem to currently be the streamer most focused on variety of aesthetics for sci-fi shows. The retro-future of "Hello Tommorrow" was very different from that of "For All Mankind'. "Foundation" seems very different yet again from both of those. I have a hard time comparing "Severance" to much anything else in TV. Even on the grim/dark/grimy side they've got shows like "See" and "Silo". At least in terms of sci-fi shows I don't think there is a single "sci-fi brand" they are cultivating, they seem to be buying whatever interesting stuff they come across regardless of aesthetic. So far as a sci-fi fan I've found their variety refreshing in contrast to some of the other streamers.