I feel like there needs to be a "Gordon Moore" of marketing let's say Mordon Gore's law, that says for every X% decrease in actual size there is a 2^X% claimed

I feel like there needs to be a "Gordon Moore" of marketing let's say Mordon Gore's law, that says for every X% decrease in actual size there is a 2^X% claimed by marketing. I can't wait for the day when marketing nanometer figures blow right past atomic size and we're measuring feature sizes in quarks. By the time feature sizes DO actually get close to atomic size from an engineering perspective, marketing will be damn near the planck length.