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I did this once too and it worked. The targeting is much less specific than it was years ago though.
by andirk 3y ago
I did this once too and it worked. The targeting is much less specific than it was years ago though.
- smcin 3y agoUseful to gives dates. Swichkow's prank ad mentioned above was back in 2014. I think you're referring to Facebook/Meta removing many detailed PII-specific targeting options, 1/2022.
- dhosek 3y agoThat said, the prank still works if you can get your targeted ad in front of the victim even if it also goes to unconnected recipients as well.
- andirk 3y agoYear was mid 2008. Targeted via geo, gender, and then finally interests. It got down to like "less than 100" which I think was more like 1. She lived in a rural area which probably made it easier.
- sharpshadow 3y agoIndeed I remember back then one could target somebody by his email. I would guess the agencies still get extended targeting access.
- pests 3y agoYou still can via custom audiences. Also used for creating lookalikes. I believe it's not direct targeting and there are limits to stop targeting like we're discussing.
- deleted 3y ago[deleted]