I actually think there is an important difference. Happy hours are designed to increase demand. Surge pricing is designed to capture some of the value that hi

I actually think there is an important difference. Happy hours are designed to increase demand. Surge pricing is designed to capture some of the value that high demand loses to limited supply. I agree with your framing, but 20 hours of happy hour is a tough sell for PR, but worth getting right. I also disagree with everyone here saying people will just go to an alternative restaurant, when the entire point is that all the drive thru’s are already full during these periods.