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Surge pricing is also incentive pricing to try to get customers to come in earlier than normal.
by bryanlarsen 3y ago
Surge pricing is also incentive pricing to try to get customers to come in earlier than normal.
- marklubi 3y agoIt is not the same. One is designed to incentivize a behavior (come around more/earlier), the other is designed to reduce the behavior by disincentivizing it (don't come around when we're busy). While I actually like surge pricing in situations like a natural disaster or New Years Eve (e.g., gets more drivers/suppliers on the road), as proposed by Wendy's it's a very poor anti-pattern. One is a loss-leader, the other is not. Edit: This is exactly why I usually quote the person I'm responding to (I failed to do it here). Their current message is not what they originally posted, they edited it and pretty much repeated what I said.
- bryanlarsen 3y agoI didn't edit anything. And happy hour isn't a loss leader.