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No. Surge pricing = increase price in response to demand with a goal of increasing profit margin Happy Hour = decrease price of specified items at specified t
by passwordoops 3y ago
No.
Surge pricing = increase price in response to demand with a goal of increasing profit margin
Happy Hour = decrease price of specified items at specified times to drive demand and increase sales volume
- bryanlarsen 3y agoThose aren't fundamentally different. I've seen places raise their standard prices and then make the old prices available during Happy Hour.
- xboxnolifes 3y agoSurge pricing doesn't only apply to increasing price.
- passwordoops 3y agoDynamic pricing has to do with actively fluctuating price point depending on varying criteria and can be an increase or decrease. Surge pricing, as the definition of "surge" suggests (1), is a subcategory of dynamic pricing where the price is increased in response to higher demand. (1) https://dictionary.cambridge.org/us/dictionary/english/surge https://dictionary.cambridge.org/us/dictionary/english/surge
- bryanlarsen 3y ago"A sudden and great increase" may or may not be unexpected. So surge pricing doesn't need to be dynamic if the surges are predictable.