The web has been headed down this road for years. We've all seen reputable blogs sink to publishing "Here are our favourite smart speakers for Xmas", to keep th

The web has been headed down this road for years. We've all seen reputable blogs sink to publishing "Here are our favourite smart speakers for Xmas", to keep the lights on. What is that but a soulless piece of data-driven sponsored content pushing products with the highest affiliate payout rates? Google only cares about these types of sites now, because they are the ideal customer for Google Ads. They churn out content constantly, they advertise heavily, with Google getting a cut of every click and impression. And let's face it, YouTube is basically QVC for electronics, toys and makeup, all multi-billion $ industries that Google is happy to slap ads on top of.