I didn't mean to say that the "mental processing fee" will ever go away, but there are ways to put it in the back of your users' minds for a moment. The case I

I didn't mean to say that the "mental processing fee" will ever go away, but there are ways to put it in the back of your users' minds for a moment. The case I mentioned above, saying that something is limited edition or only for a short time, putting a personal spin on things, ..