> McDonalds is routinely lambasted on social media and in memes for its recently gilded pricing. the quality just is not there. I suspect actual sales are flat,

> McDonalds is routinely lambasted on social media and in memes for its recently gilded pricing. the quality just is not there. I suspect actual sales are flat, or in decline as a response to the price increase. so...you are assuming their sales are flat or declining based on your sense of the vibe and are assuming they lied in their SEC filings? this is a fairly bold method to analyse the world with.