The impression I get is that this is another case of someone impressed with a tech industry practice misapplying it outside of any sensible context. I see it a

The impression I get is that this is another case of someone impressed with a tech industry practice misapplying it outside of any sensible context. I see it a lot with people using kanban boards and "sprints" when doing something very predictable, repeatable, estimable, and plannable, and a Gantt chart could easily be created for the whole project. Because the cool kids in software are doing it. "We have an app now, how about surge pricing?"