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It seems insane to me to market this as "the food costs extra at certain times of day" rather than "Happy Hour-- 20% off!"
by aqme28 3y ago
It seems insane to me to market this as "the food costs extra at certain times of day" rather than "Happy Hour-- 20% off!"
- vidanay 3y agoIt costs 25% extra for 23 hours - et voilà, Happy Hour!
- scoofy 3y agoI actually think there is an important difference. Happy hours are designed to increase demand. Surge pricing is designed to capture some of the value that high demand loses to limited supply. I agree with your framing, but 20 hours of happy hour is a tough sell for PR, but worth getting right. I also disagree with everyone here saying people will just go to an alternative restaurant, when the entire point is that all the drive thru’s are already full during these periods.