"Dynamic pricing can allow Wendy's to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great

"Dynamic pricing can allow Wendy's to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value. We will test a number of features that we think will provide an enhanced customer and crew experience." So I guess that means somethings things will cost most and sometimes things will cost less? I would hope there's something on those digital signs that calls out the pricing. "THIS BURGER IS 25% MORE THAN NORMAL!" or "25% OFF YOUR FROSTY BECAUSE IT'S SNOWING!" Hopefully there's some way to escape the line after you notice that your fries are going to cost $15 because there's a long line.