Musk is more known than Cook. And Apple generates more clicks than Cook. Musk is well known. That is the reason why it starts with his name. Click-bait titles

Musk is more known than Cook. And Apple generates more clicks than Cook. Musk is well known. That is the reason why it starts with his name. Click-bait titles often starts in opposite way. Even Guardian uses: 'Some rage bait that we do not believe ... according to Russia'.