> It isn't. If you want to dress sustainably, you should be primarily buying second-hand clothes (and ideally ones that are made from textiles that survive year

> It isn't. If you want to dress sustainably, you should be primarily buying second-hand clothes (and ideally ones that are made from textiles that survive years of wear and wash). Fast-fashion is an ecological disaster, both in terms of the sheer volume of low-quality material produced and its byproducts (e.g. dye discharges in water from factories). Well, clothes that survive years of wear and wash are not so easy to be found. And sustainable clothes that you can buy at your local shops are incredibly expensive and the resulting quality is still meh. Fast fashion is on the rise since people don't want to spend big money on clothes that are almost comparable to the ones sold by fast fashion stores, but just with a big label on it. IMHO the big blame isn't on consumers or on fast fashion stores, but on the competition, that lowered their quality, raised their prices and expected to make profit from this strategy. To close the circle, people buy cheap things, including clothes, because their purchasing power hasn't scaled up like inflation, but in many countries the purchasing power has dropped (example: Italy, where salaries are stuck to the 1990 levels)