Cannibalizing your own product is an achievement when done correctly. You don’t see Apple running to add a touch screen to MacBooks because that would cannibali

Cannibalizing your own product is an achievement when done correctly. You don’t see Apple running to add a touch screen to MacBooks because that would cannibalize the iPad. Let’s take iTunes. People were clowning Apple for releasing Apple Music because they had millions of people buying Music on iTunes. Spotify showed it could work but they weren’t exactly making money over fist.