I think more specifically, traditional automaker brands are boring and they garner little public discussion or attention. Tesla I think is a good example of th

I think more specifically, traditional automaker brands are boring and they garner little public discussion or attention. Tesla I think is a good example of this -- some have a bad image of Tesla, which is probably in part to their propensity to attract media attention and public hype. When someone puts a Ford Escape on cruise control and crashes, nobody hears about it. If Apple released a car, it would have a ridiculous amount of hype, and ever darn scratch someone put on one would be front page news.