> I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. Jaguar is owned by Tata motors, Polestar is a Volvo subsid

> I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. Jaguar is owned by Tata motors, Polestar is a Volvo subsidiary, Lamborghini's ownership is Audi -> Volkswagen, so not really small makers in any sense. But generally I agree, I think Apple making the full car is an odd choice. I think so much of their DNA, though, is "hardware and software working in concert together", and that's probably what they thought this was a good idea to begin with.