This is the problem with Tim Cook. He was able to execute on the ideas that Steve Jobs had about the future of computing, but has no real vision of his own. For

This is the problem with Tim Cook. He was able to execute on the ideas that Steve Jobs had about the future of computing, but has no real vision of his own. For the past decade he's made all the right decisions about how to best expand personal technology and introduced a couple new products like the Apple Watch and AirPods. But those are just extensions of the same basic idea. But in terms of the future? He's just been chasing trends. The VR headset is a copy of a fad that peaked a few years ago. The car project is the same - way outside Apple's core competency and doomed from the start. It probably started simply because Cook drives a Tesla and wanted an Apple version. Just like the push to make the iPad a replacement for the Mac - it's all he normally uses, so that's what he thought was important. Apple completely dropped the lead they had with Siri. They should have had a massive generative AI project for the past 5 years. It's not a secret that Cook isn't a visionary, he's the type of guy who implements the vision of others. I think over the next decade we're going to start seeing Apple start to pay the price for that deficiency.