Yeah its kind of insane how many times Apple can pull this trick yet we still get people saying "they're late, they look like morons, Apple is finished". Apple

Yeah its kind of insane how many times Apple can pull this trick yet we still get people saying "they're late, they look like morons, Apple is finished". Apple can arrive last to a product market. They can take six years of iterative releases to refine their vision on a product market. They will still dominate that market. Cue the "they can't keep getting away with this" meme, because this happens with EVERY PRODUCT THEY RELEASE and these people still keep thinking this time will be different. The whole "Siri sucks" thing is also hilarious, because you have to ask: So? So what? Apple, Google, and Amazon invested billions upon billions into these systems (Amazon especially). Then LLMs came around and are absolutely eating their same lunch ten times faster. Apple, again, looks like a genius (intentionally, or far more likely, not). They didn't over-invest. They're not laying off a thousand people from the Alexa division [1], or removing a ton of Google Assistant features [2], or releasing hardware no one is buying. They built exactly enough of a voice assistant to be competitive throughout the 2010s, and now its time for the next generation of all these things anyway. [1] https://apnews.com/article/amazon-alexa-job-cuts-generative-ai-9d5ca4fd9240a091657e6f7c4da870d9 https://apnews.com/article/amazon-alexa-job-cuts-generative-... [2] https://www.theverge.com/2024/1/11/24034262/google-assistant-removes-17-features-layoffs-pixel-voice-commands https://www.theverge.com/2024/1/11/24034262/google-assistant...