> It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Probably, bu

> It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Probably, but who knows with Apple. I suppose they could have created a cheap Citroen Ami type thing with some cool tech and just doubled the price because it's Apple. I would assume they got into it because they saw a product with good margins. If you think about it cars are poorly designed for the average journey. They tend to be designed for that one time you actually need to drive 300km, or the one time a year you need to fit 5 people in the car, or the one time you need to load 3 suitcases in the boot. And in America they're also way too big for no good reason. Apple more than anyone might have been able to experiment with the conventional car design perhaps. But we don't really know what they were trying to do do we? I think you assuming that they were just trying to create another low margin electric car company to compete the likes of Tesla and Ford is probably wrong though.