Surge pricing might work OK for a high-end restaurant where there is little to no nearby competition. Though I prefer the "reservations suggested" model where t

Surge pricing might work OK for a high-end restaurant where there is little to no nearby competition. Though I prefer the "reservations suggested" model where the customers' experiences and the restaurant's resources are more effectively managed. As for fast food joints, where a competitor might literally be located one parking lot away, if I'm that competitor the first thing I will do is put up a banner on the brick-mortar site, and on the our website, that proudly states: We NEVER do surge pricing! Any bets on where (which driveway or website) the price conscious fast foodies turn to to place their orders?