61% marketshare for phones in the US doesn't sound like a luxury brand to me. They might position themselves as an aspirational brand outside the US, and by ke

61% marketshare for phones in the US doesn't sound like a luxury brand to me. They might position themselves as an aspirational brand outside the US, and by keeping retail prices close to the same as in the US, no matter the local purchasing power, I can see how they can be perceived as an upscale brand in some markets.