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A self-driving car is not something that Apple has any relevant expertise at building. They can't even make siri work well. They had zero hope to make a self-
by x0x0 3y ago
A self-driving car is not something that Apple has any relevant expertise at building. They can't even make siri work well. They had zero hope to make a self-driving car.
- bryanlarsen 3y agoThat's far from true. They have world class expertise in design and supply chain management. That would transfer over to the car market a lot easier than it would to pretty much any other trillion dollar market.
- duped 3y agoShipping a billion iPhones and shipping millions of cars only reasonable each other at a surface level. Apple does not have much expertise in maintaining the same supply chain and logistics, and certainly not in design. They could hire people with the expertise, but Apple is allergic to growing engineering expertise outside of Cupertino.
- _ea1k 3y agoThey could hire Magna to build it for them! Then again, that isn't necessarily working out perfectly well for Fisker.
- moogly 3y agoI doubt that's Magna Steyr's fault though. They've produced 10k cars, but Fisker have only delivered half of those, and from everything I've seen, it seems to be well-built from a hardware standpoint.
- x0x0 3y agoWhat AI thing (I can't think of a single one) does Apple excel at? Waymo and Baidu can credibly claim they have the people and track record to do this thing. Apple isn't anywhere close.
- YetAnotherNick 3y agoThey could easily buy Volkswagen sized company from the reserve cash they have and still have quite a good amount of reserve left. I don't think car experience is something that is the limiting factor.
- adra 3y agoYes, let's take a very high margin business to buy a very low margin business. Our shareholders will surely appreciate that.
- YetAnotherNick 3y agoOr let's bet 2% of valuation to create another high margin business in one of the only sector that could give us trillion dollar more. I am just saying that few 10s of billions are enough to get all the tradition car makers talent, so if they are serious about car this is not the blocker.