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Aren't they? Their entire business is pretty much based on brand. Apple products aren't actually better than the competition (often they are worse, like the iPh

by bigstrat2003 3y ago

Aren't they? Their entire business is pretty much based on brand. Apple products aren't actually better than the competition (often they are worse, like the iPhone not letting you install apps outside the app store). But it doesn't matter because people think Apple is cool. I don't see why that wouldn't translate to cars.

rescbr 3y ago
61% marketshare for phones in the US doesn't sound like a luxury brand to me. They might position themselves as an aspirational brand outside the US, and by keeping retail prices close to the same as in the US, no matter the local purchasing power, I can see how they can be perceived as an upscale brand in some markets.
- boznz 3y ago
  A luxury car is different to a "luxury" phone, you are fighting for share at the top 10% of the market.
eastbound 3y ago
I love how Apple haters don’t understand the phenomenon. Look, I bought Sony headphones, some reference like xixikxixkklkxwx. I now have tinitus. Everyone tells me it’s because I didn’t buy the xixikxixkklkxwii, which were obviously better. The entire PC market is like this. Intel sells i7, but it’s not the same as the i7 of 20 years ago. LG sells screens where you have 90% chances of buying shit and get told “Well they do make good screens, you should have bought the other reference. What did you expect. You noob.” The entire Android market is like this. You buy Samsung and you get OEM preinstalled shit. “Yeah everyone knows you should gave bought the Pixel, not the Samsung.” So now, instead of buying things twice because the one was shit, I just buy Apple. I don’t buy “the iPhone”. I buy “iPhone”. It could be 99% more expensive, it’s still less than buying things twice.
- bigstrat2003 3y ago
  I don't know why you think one needs to buy Apple in order to get good products. I research and find out what products are good, buy them, and am happy. If you're happy with Apple then good for you, but don't kid yourself that it's because they are just better. They aren't.

rescbr 3y ago

61% marketshare for phones in the US doesn't sound like a luxury brand to me. They might position themselves as an aspirational brand outside the US, and by keeping retail prices close to the same as in the US, no matter the local purchasing power, I can see how they can be perceived as an upscale brand in some markets.

boznz 3y ago
A luxury car is different to a "luxury" phone, you are fighting for share at the top 10% of the market.

eastbound 3y ago

I love how Apple haters don’t understand the phenomenon. Look, I bought Sony headphones, some reference like xixikxixkklkxwx. I now have tinitus. Everyone tells me it’s because I didn’t buy the xixikxixkklkxwii, which were obviously better. The entire PC market is like this. Intel sells i7, but it’s not the same as the i7 of 20 years ago. LG sells screens where you have 90% chances of buying shit and get told “Well they do make good screens, you should have bought the other reference. What did you expect. You noob.” The entire Android market is like this. You buy Samsung and you get OEM preinstalled shit. “Yeah everyone knows you should gave bought the Pixel, not the Samsung.” So now, instead of buying things twice because the one was shit, I just buy Apple. I don’t buy “the iPhone”. I buy “iPhone”. It could be 99% more expensive, it’s still less than buying things twice.

bigstrat2003 3y ago
I don't know why you think one needs to buy Apple in order to get good products. I research and find out what products are good, buy them, and am happy. If you're happy with Apple then good for you, but don't kid yourself that it's because they are just better. They aren't.