I don’t think the market can take what would probably be a very expensive EV, at least not at scale. EV sales in the US seem to be stalling, in part because the

I don’t think the market can take what would probably be a very expensive EV, at least not at scale. EV sales in the US seem to be stalling, in part because the charging infrastructure is not fully there, and in part because of cost. The price to get mass adoption would have to be significantly lower than current offerings, and Apple is not known to undercut on price. Vision Pro is 3.5x Meta Quest Pro, for example. In the EU the EV adoption is mostly on the heels of BYO cheaper EVs, with the exception of Norway and other northern countries. I assume Teslas are only luxury items elsewhere, and EV adoption is also based on cheaper Chinese builds. So this is not like when the iPhone was a step function in quality, functionality and price over a commoditized mobile phone market. This is a market that is still mostly luxury, with some attempts at commoditization. A 3.5x price would be over mostly Tesla prices. Maybe Apple realized they would take too long to achieve scale if they went to market anytime soon?