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Apple started work on this car when vehicles were still reasonably priced. I’d wager this cancellation is purely due to there being no chance in hell Apple cou

by wredue 3y ago

Apple started work on this car when vehicles were still reasonably priced. I’d wager this cancellation is purely due to there being no chance in hell Apple could get the Apple premium for it when vehicle sales are stagnating due to massive price increases.

acdha 3y ago
The much-overstated “Apple premium” largely reflects that they don’t compete in the lowest end of the PC/phone market. They’d be competing with BMW, not charging even more.
- ein0p 3y ago
  As a current owner of a BMW 5 series, buying anything non-electric for the price of an EV sounds ludicrous to me. The moment your warranty expires, BMW takes ownership of your wallet and never lets go, and there’s _a lot_ of expensive maintenance and repairs you need to do. I know they also make EVs, but just based on my current experience with their dealers buying anything from BMW would be insanity. Whoever overhauls the ownership experience will make a ton of money. In the meanwhile my next car will be a Tesla. My wife already has a Model Y, and in 3 years we paid $0 for maintenance and the car has been in the shop 0 times. IOW Apple could easily charge their customary 20-30% margin and create fierce brand loyalty by just looking at whatever it is BMW is doing and doing the opposite in nearly every situation.
  - acdha 3y ago
    A friend used to drive an M3, so I’ve heard plenty about their pricing and how often parts had to be air-shipped. My point was simply that I don’t think an Apple car would sell for a notably different price than other premium brands.
    - FirmwareBurner 3y ago
      Agree, repairing a recent-gen out of warranty MacBook at Apple is nearly as expensive as servicing a car. Why wouldn't Apple want those margins from premium cars as well?
      - ein0p 3y ago
        You probably haven’t had your car serviced in a while. My BMW is currently is at the dealer, to replace water pump and thermostat. The invoice is $4.5K. The winning strategy for a newcomer is not to charge for repairs, but to create a car that doesn’t need repairs or maintenance.
        FirmwareBurner 3y ago
        I have serviced a car, but not a BMW since I don't shit money.
- scottyah 3y ago
  If there's a spectrum where "Apple premium" is a 10, and lowest end of a market is a 1, where do you place these? https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-wheels-kit https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-w...

by wredue 3y ago

acdha 3y ago

The much-overstated “Apple premium” largely reflects that they don’t compete in the lowest end of the PC/phone market. They’d be competing with BMW, not charging even more.

ein0p 3y ago
As a current owner of a BMW 5 series, buying anything non-electric for the price of an EV sounds ludicrous to me. The moment your warranty expires, BMW takes ownership of your wallet and never lets go, and there’s _a lot_ of expensive maintenance and repairs you need to do. I know they also make EVs, but just based on my current experience with their dealers buying anything from BMW would be insanity. Whoever overhauls the ownership experience will make a ton of money. In the meanwhile my next car will be a Tesla. My wife already has a Model Y, and in 3 years we paid $0 for maintenance and the car has been in the shop 0 times. IOW Apple could easily charge their customary 20-30% margin and create fierce brand loyalty by just looking at whatever it is BMW is doing and doing the opposite in nearly every situation.
- acdha 3y ago
  A friend used to drive an M3, so I’ve heard plenty about their pricing and how often parts had to be air-shipped. My point was simply that I don’t think an Apple car would sell for a notably different price than other premium brands.
  - FirmwareBurner 3y ago
    Agree, repairing a recent-gen out of warranty MacBook at Apple is nearly as expensive as servicing a car. Why wouldn't Apple want those margins from premium cars as well?
    - ein0p 3y ago
      You probably haven’t had your car serviced in a while. My BMW is currently is at the dealer, to replace water pump and thermostat. The invoice is $4.5K. The winning strategy for a newcomer is not to charge for repairs, but to create a car that doesn’t need repairs or maintenance.
      - FirmwareBurner 3y ago
        I have serviced a car, but not a BMW since I don't shit money.
scottyah 3y ago
If there's a spectrum where "Apple premium" is a 10, and lowest end of a market is a 1, where do you place these? https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-wheels-kit https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-w...